Branding · Creating opportunities for memorable connections · Academic project
Q. What could a brand designed to foster new connections among university students look like?
Wannawanna turns the awkward gaps around us into opportunities for memorable connections. Based in UAL’s London College of Communication's campus, wannawanna is a branding project that nudges students with ice-breakers, conversation starters, fun games, and an online platform to find a new buddy.
The brand is situated between the cultures and behaviours of "grab-and-go" (accessible, affordable, variety, and convenience) and "Indian street food" (social interaction, storytelling, personalisation, and conversations).
Branding · Illustrations · Animation · Collaterals & Copy
In wannawanna’s wordmark, the ‘a’s have been flipped to highlight two people and their different perspectives in each interaction.
The modes of wannawanna
Play, chat, work and eat.
Whether it's sharing a meal, grabbing a coffee, or brainstorming ideas with someone new, wannawanna makes those fleeting moments more interesting and maybe even spark a friendship!
Grab-n-go conversation starters
Use when waiting in lines, while eating lunch at a table of unknown peers, or even with friends.. just grab-n-go!
Typeface : Stinger variable. Regular, wide, fit ; thin to black. 40 weights, for each mood!
The colours of wannawanna
Fun, bold, playful
The swashes
The swashes give an informal, distinctive and improvised vibe to the brand, emphasizing a relaxed attitude.
