What could a brand that promotes aromatherapy as a way of life look like?
Ruhe is a brand that retails in bath products like shampoos, conditioners and lotions that are infused with essential oils.
Scope: Identity, brand collaterals and packaging.
Identity and brand design · Essential oil infused bath products · Academic project
Ruhe
n. Meaning peace and quiet, when nothing around bothers you, feeling calm and good.
Ruhe is a German word that resonates with the Urdu word ‘rooh’ meaning soul.
Imagine stepping into a space where a soft shower hums in the distance, and delicate lavender wafts through gentle, warm steam.
The light is perfectly balanced, neither dim nor bright, as a soft breeze drifts in from an open window. Quiet, soothing music plays, harmonizing with the first chirps of daybreak birds.
Here, you pause, soaking in the calm and tranquillity. As you leave, feeling refreshed and at ease, you carry with you a bottle of Ruhe – a reminder of this peaceful, renewing moment.
