Non-alcoholic botanical blends · Competition entry
Team:
Urvi Kotasthane (Copywriting & Motion)
Likitha Ailone (Brand Design, Illustration, Interaction & Motion)
Gitika Joshi (Brand Design & Illustration)
Brand story
For a generation born into an era of relentless screens and digital noise, slowing down feels like a midnight summer dream. In this search for balance, they’re redefining social rituals by craving authenticity, presence, and deeper connections.
Drawing inspiration from Rin(霖), a long, gentle rain nourishing the Earth’s soul between seasons; Roku Rin aims to craft a ritual for this generation to enjoy sober in an already hazy world.
This non-alcoholic botanical drink is a multi-sensorial embodiment of Japan's seasons. While the drink conveys its essence through taste and aroma, the Kanji characters on the packaging illustrate it visually. This drink promises ritual, not just refreshment—crafted for those who value the depth of a fine drink. Clear, pristine, and filled with subtle promise—like the purest rain droplets.
Visual Identity
The visual identity of Roku Rin celebrates the changing seasons of Japan, with each one shaping the ingredients and giving them a distinct presence.
Inspired by the storytelling nature of the Kanji writing system, we crafted illustrations that visually represent the essence of each season’s characteristics with Roku botanicals as accents.
The Japanese letterforms are designed to match the Latin glyphs as a representation of Monozukuri craftsmanship and it’s precision–paying an ode to Japanese culture and Roku’s beliefs.
Brand Activations
SHARE YOUR RIN: Social engagement cards for those who want to connect through their love of crafting and enjoying drinks. Sharing mocktail recipes and creating a ritual of unwinding to a special drink with the communities in third spaces. Random coaster numbers are matched to facilitate new community connections.
Interactive Experience
Craft your own botanical blend using our seasonal range. Once you’ve perfected your creation, bring it to life with our Label Generator—customize the name, design, and identity of your personal blend.
Immersive Experience
Visual particle stimulation of the four seasons which react to the sound. Roku has previously recorded electronic signals from the botanicals to compose the song ‘Sense the Seasons’ with Aska Matsumiya. This immersive experience is an audio reactive visual orchestra.
